Reflection by Goodby Silverstein & Partners
- Location:
Liberty Mutual Insurance has released a humorous national advertising campaign in a bid to highlight how it can help protect people from overpaying for their insurance coverage.
Developed by Goodby Silverstein & Partners (GS&P), the adverts feature LiMu Emu and Doug, who aim to help deliver suitable insurance packages within the 30-second commercials by offering their expertise to the public.
The campaigns were directed by Craig Gillespie, who was behind the Oscar-nominated ‘I, Tonya’ and Lars and the Real Girl, while The Mill was taksed with using CGI to bring LiMu Emu to life.
Credits
Agency
Ad Agency: Goodby Silverstein & Partners
Client: Liberty Mutual Insurance
Title of Creative Work: LiMu Emu & Doug
Client
Chief Marketing Officer: Emily Fink
VP, Brand and Integrated Marketing: Jenna Lebel
Director of Marketing and Communications: Lisa Paige
Program Manager, Broad Reach Marketing: Rachel Pannullo
Program Manager, Broad Reach Marketing: Jacqueline Cuccia
Creative
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Associate Creative Director: Caroline Cappelli
Associate Creative Director: Ryan Tovani
Associate Creative Director: Justin Ralph
Design Director: Ryan Self
Creative Director: Mike Landry
Motion Artist: Chad Ford
Production
Director of Broadcast Production: Tod Puckett
Executive Broadcast Producer: Leila Gage
Assistant Broadcast Producer: Alexis Bley
Account Services
Managing Partner: Brian McPherson
Group Account Director: Chris Ferko
Account Director: Cassi Norman
Account Manager: Tom Yadron
Assistant Account Manager: Haley Grialou
Brand and Communication Strategy
Head of Brand Strategy: Bonnie Wan
Group Communication Strategy Director: Dong Kim
SR. Research & Analystics Strategist: Jessica Badrous
Group Brand Strategy Director: Katie Coane
SR. Brand Strategist: Marisa Perazzelli
JR. Brand Strategist: Shaza Elsheshtawy
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Jaime Szefc
Business Affairs Coordinator: Brittany Longden
Production Company:
Company Name: MJZ
Director: Craig Gillespie
Director of Photography: Masanobu Takayanagi
Production Designer: Jamie Vickers
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Editorial Company:
Company name: Spotwelders
Editor: Haines Hall
Assistant Editor: Luke Buckley
Senior Producer: Lisa English
Executive Producer: Carolina Padilla
Telecine
Company name: The Mill
Colorist: Adam Scott
Sr. Color Producer: Liza Kerlin
Executive Producer, Color: Linda Jackson
VFX/Finishing
Company name: The Mill
Director of Production: Enca Kaul
Senior VFX Producer: Hillary Thomas
Associate VFX Producer: Vanessa Yee
Shoot Supervisor: Tara DeMarco & Ed Boldero
Creative Director: John Leonti
2D Lead Artist: Tim Rudgard
3D Lead Artist: Ed Boldero
Design: Greg Rubner & Patrick Kipper
Music
CCO: Andrew Sherman
EP: Annick Mayer
Producer: Stone Irr
Sound Design
Sound Design: Lime Sound Design
Sound Designer: Michael Anastasi
Audio Engineer: Joel Waters
Head of Production: Susie Boyajan
