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Client: PepsiCo
Date: Jan 2018
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After a few teasers featuring actor Peter Dinklage backing Doritos Blaze and Morgan Freeman standing behind Mtn Dew Ice, the two PepsiCo products finally released their upcoming joint Super Bowl ad.

The 60-second spot, titled ‘Doritos Blaze vs. Mtn Dew Ice,’ pairs Freeman and Missy Elliott for Mtn Dew Ice to take on Dinklage and Busta Rhymes for Doritos Blaze in high-powered lip-sync rap battle.

The commercial, by Goodby Silverstein & Partners, features Dinklage bringing the heat with a scorching lip-sync rendition of Rhymes’s verse from the track ‘Look at Me Now,’ while Freeman chills with an ice-cold lip-sync performance of Elliott’s chart-topping hit “Get Ur Freak On.” Dinklage’s scene is engulfed in flames, which then freezes over once Freeman takes a chug of Mtn Dew Ice.

Credits

Agency: Goodby Silverstein & Partners

Client: PepsiCo

PRODUCTION COMPANY: Reset Content

DIRECTOR: Nabil

DIRECTOR OF PHOTOGRAPHY: Dariusz Wolski

MANAGING PARTNER: Dave Morrison

EXECUTIVE PRODUCER: Deannie O’Neill

PRODUCER: Jessica Lee

PRODUCTION COORDINATOR: Jennifer Hengst