NFL: advert-body-1 by Goodby Silverstein & Partners
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NFL Media, comprised of NFL Network and the league’s digital properties, kicks off the season with campaigns for Thursday Night Football, NFL GameDay Morning, and NFL.com Fantasy Football.
The campaigns were created by Goodby Silverstein & Partners, and all three have a quirky charm.
For the Thursday Night Football push, the action focuses on Elliott, a conservationist incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo, a fictional bird. While Elliott watches the waladoo from a perch above a frozen forest. A voice over states that for everyone who isn’t Elliott, there’s Thursday Night Football action at the local pub with friends.
NFL GameDay Morning gives early risers the news on game days, and the appropriate spot to promo the show is ‘Sunrise,’ featuring a dad waking his young son up in the morning to hike a mountain and share a beautiful sunrise. When they reach the peak, they view a pristine mountain lake, but instead of sunshine, the lake is lit by a large screen TV playing clips of the show.
Two spots highlight NFL.com’s Fantasy Football. Both show how easy it is for new as well as seasoned users to play, by utilizing two of the league’s stars.
‘Tackle’ shows a regular guy in a checkered shirt and cargo shorts at an LA Rams practice, with a helmet on. A remote tackling dummy follows him around, eventually knocking him on his butt. Cut to star running back Todd Gurley stating that “Playing in the NFL is hard. Playing NFL.com Fantasy Football is easy.
Raiders quarterback Derek Carr is seen in a team classroom with a regular guy. Both are trying to learn the plays mapped out by a coach, the dialogue of which is nearly incomprehensible. The spot, ‘White Board’ shows just how difficult playing in the NFL is, especially when compared to the ease of fantasy football.
Credits
Ad Agency: Goodby Silverstein & Partners
Client: NFL
Title of Creative Work: NFL Media TV Campaign 2018
Live Date: August 2, 2018
NFL
Senior Vice President, Marketing: Julie Haddon
Vice President, Creative: Bill McCullough
Vice President, User Acquisitions/Marketing: Michael Steiner
Director of Marketing and Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta
Director, Marketing: Rhett Nichols
Executive Producer, Digital Marketing: Chris Hill
Senior Producer: Paul Andraos
Writer/Producer: Joe Lovallo
Creative Manager: Sarah Schmidt
Assistant Creative Manager: Stephanie Ruiz
Assistant Marketing Manager: Alyse Brehm
Product Marketing Manager: Adam Kerner
Creative Coordinator: Jessica Herman
Creative
Chief Creative Officer: Margaret Johnson
Creative Director: David Suarez
Creative Director: Danny Gonzalez
Associate Creative Director/Copywriter: Josh Hacohen
Associate Creative Director/Art Director: Mike Costello
Associate Creative Director/Copywriter: Steve Nathans
Associate Creative Director/Art Director: Hanna Wittmark
Associate Creative Director/Copywriter: Kate Baynham
Art Director: Brett Beaty
Copywriter: Ben Pfutzenreuter
Art Director: Charles Lee
Copywriter: Craig Shervin
Account Management
Managing Partner: Leslie Barrett
Group Account Director: Theo Abel
Account Manager: Clark Gieseke
Account Coordinator: Sarah Thomas
Production
Director of Broadcast Production: Tod Puckett
Executive Producer: Matthew Winks
Strategy
Head of Brand Strategy: Bonnie Wan
Senior Brand Strategist: Lucas Goodbody
Business Affairs
Director of Business Affairs: Judy Ybarra
Business Affairs Manager: Anna Diokno
Editorial Company
Company: Arcade
Editor: Geoff Hounsell
Assistant Editor: Laura Sanford
Producer: Adam Parker
Executive Producer: Crissy DeSimone
Managing Partner: Damian Stevens
Audio Company
Company: Lime Studios
Michael Anastasi: LSD Sound Design
Kai Paquin: LSD Sound Design Assistant
Loren Silber: Audio Mixer
Amanda Hughes: Audio Assistant
Susie Boyajan: Executive Producer
Coloring Company
Company: Company 3 NY
Colorist: Tim Masick
Producer: Kevin Breheny
Finishing/VFX Production
Company: Timber
Creative Directors / Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Concept Design: Bill Schwab
Lead Flame Artist: Chris Homel
Sr Producer: Emily Avoujageli
Flame Assist: Brandon Harden & Brack Hightchew
Comp artists: Joseph Zaki, Michael Loney, Krystal Chinn, Eddie Anton, Kelsey NaPier and Joseph Zaki
CG: Pota Tseng, Jeff Willette, Brandon Lester, Pota Tseng, Edwin Chiu, and Stu Mintz
Rigging: John Riggs
Animation: Izzy Holder & Anthea Kerou
