NFL: Three NFL promo campaigns by Goodby Silverstein & Partners

Client: NFL
Date: Aug 2018
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NFL Media, comprised of NFL Network and the league’s digital properties, kicks off the season with campaigns for Thursday Night Football, NFL GameDay Morning, and Fantasy Football.

The campaigns were created by Goodby Silverstein & Partners, and all three have a quirky charm.

For the Thursday Night Football push, the action focuses on Elliott, a conservationist incurably devoted to preserving the lineage of the rare and majestic cockeyed waladoo, a fictional bird. While Elliott watches the waladoo from a perch above a frozen forest. A voice over states that for everyone who isn’t Elliott, there’s Thursday Night Football action at the local pub with friends.

NFL GameDay Morning gives early risers the news on game days, and the appropriate spot to promo the show is ‘Sunrise,’ featuring a dad waking his young son up in the morning to hike a mountain and share a beautiful sunrise. When they reach the peak, they view a pristine mountain lake, but instead of sunshine, the lake is lit by a large screen TV playing clips of the show.

Two spots highlight’s Fantasy Football. Both show how easy it is for new as well as seasoned users to play, by utilizing two of the league’s stars.

‘Tackle’ shows a regular guy in a checkered shirt and cargo shorts at an LA Rams practice, with a helmet on. A remote tackling dummy follows him around, eventually knocking him on his butt. Cut to star running back Todd Gurley stating that “Playing in the NFL is hard. Playing Fantasy Football is easy.

Raiders quarterback Derek Carr is seen in a team classroom with a regular guy. Both are trying to learn the plays mapped out by a coach, the dialogue of which is nearly incomprehensible. The spot, ‘White Board’ shows just how difficult playing in the NFL is, especially when compared to the ease of fantasy football.


Ad Agency: Goodby Silverstein & Partners

Client: NFL

Title of Creative Work: NFL Media TV Campaign 2018

Live Date: August 2, 2018


Senior Vice President, Marketing: Julie Haddon

Vice President, Creative: Bill McCullough

Vice President, User Acquisitions/Marketing: Michael Steiner

Director of Marketing and Creative: Jason Trautwein

Director of Marketing Production: Tony Isetta

Director, Marketing: Rhett Nichols

Executive Producer, Digital Marketing: Chris Hill

Senior Producer: Paul Andraos

Writer/Producer: Joe Lovallo

Creative Manager: Sarah Schmidt

Assistant Creative Manager: Stephanie Ruiz

Assistant Marketing Manager: Alyse Brehm

Product Marketing Manager: Adam Kerner

Creative Coordinator: Jessica Herman


Chief Creative Officer: Margaret Johnson

Creative Director: David Suarez

Creative Director: Danny Gonzalez

Associate Creative Director/Copywriter: Josh Hacohen

Associate Creative Director/Art Director: Mike Costello

Associate Creative Director/Copywriter: Steve Nathans

Associate Creative Director/Art Director: Hanna Wittmark

Associate Creative Director/Copywriter: Kate Baynham

Art Director: Brett Beaty

Copywriter: Ben Pfutzenreuter

Art Director: Charles Lee

Copywriter: Craig Shervin

Account Management

Managing Partner: Leslie Barrett

Group Account Director: Theo Abel

Account Manager: Clark Gieseke

Account Coordinator: Sarah Thomas


Director of Broadcast Production: Tod Puckett

Executive Producer: Matthew Winks


Head of Brand Strategy: Bonnie Wan

Senior Brand Strategist: Lucas Goodbody

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Anna Diokno

Editorial Company

Company: Arcade

Editor: Geoff Hounsell

Assistant Editor: Laura Sanford

Producer: Adam Parker

Executive Producer: Crissy DeSimone

Managing Partner: Damian Stevens

Audio Company

Company: Lime Studios

Michael Anastasi: LSD Sound Design

Kai Paquin: LSD Sound Design Assistant

Loren Silber: Audio Mixer

Amanda Hughes: Audio Assistant

Susie Boyajan: Executive Producer

Coloring Company

Company: Company 3 NY

Colorist: Tim Masick

Producer: Kevin Breheny

Finishing/VFX Production

Company: Timber

Creative Directors / Partners: Jonah Hall & Kevin Lau

Executive Producer: Sabrina Elizondo

Head of Production: Melody Alexander

Concept Design: Bill Schwab

Lead Flame Artist: Chris Homel

Sr Producer: Emily Avoujageli

Flame Assist: Brandon Harden & Brack Hightchew

Comp artists: Joseph Zaki, Michael Loney, Krystal Chinn, Eddie Anton, Kelsey NaPier and Joseph Zaki

CG: Pota Tseng, Jeff Willette, Brandon Lester, Pota Tseng, Edwin Chiu, and Stu Mintz

Rigging: John Riggs

Animation: Izzy Holder & Anthea Kerou

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