Dreyer's: advert-body-2 by Goodby Silverstein & Partners
- Location:
GS&P has launched a new video for ice cream brand Dreyer's. A 90-second version will live online while a 30-second spot will run on TV. According to the agency, the emotional video is "a celebration of togetherness, the act of coming together with family, friends and loved ones." The film features a cover of the Cyndi Lauper song “True Colors."
Credits
Co-Chairmen: Rich Silverstein
Creative Director: Sam Luchini
Creative Director: Roger Baran
Associate Creative Director: Tristan Graham
Art Director: Sam Luchini
Copywriter: Roger Baran, Tristan Graham
Designer: Todd King
Director of Broadcast Production: Tod Puckett
Senior Broadcast Producer: Conor Duignan
Broadcast Producer: Molly Troy
Managing Partner: Robert Riccardi
Account Director: Erin Fromherz
Account Manager: Kaitlin Giannetti
Account Manager: Lindsay Agosta
Assistant Account Manager: Leah Tichansky
Director of Brand Strategy: Bonnie Wan
Director of Communications: Meredith Vellines
Brand Strategist: Gabriella Svensk
Business Affairs Manager: Jane Regan
Production Company: Reset
Director: Johnny Green
Director of Photography: Jeremy Rouse
Producer: Aris McGarry
Executive Producer: Jeff McDougall
Editorial Company: Cartel
Editor: Kyle Valenta
Assistant Editor: Micah Chase
Senior Producer: Meagen Carroll
Managing Partner: Marc Altshuler
Finishing: Electric Theatre Collective
Flame: John Price
Colorist: Aubrey Woodiwiss
Producer: Kate Hitchings
End Treatment Graphics: Elevel
Director of Elevel: Pj Koll
Creative Director: Mike Landry
Animator: Anthony Enos
Animator: Luke Davisson
Music: “True Colors” By Ane Brun
Music Supervisor: Todd Porter
Sound Design: Lime Studios
Sound Designer: Joel Waters
Mix: Lime Studios
Mixer: Joel Waters
Assistant Mixer: Stephen Fredericks
Executive Producer: Susie Boyajan
