Client: Doritos
Date: Mar 2019
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Coming off a popular Super Bowl ad that found him sharing time and song with the Backstreet Boys, Chance the Rapper is back for Doritos, remixing another popular song from a previous generation.

As part of the #NowItsHot campaign, Chance is found remixing fan-favorite Lionel Richie’s popular ballad, Hello.

The 60-second spot will air on TV and in digital throughout the year. Created by Goodby Silverstein & Partners, the new remix is accompanied by a visually rich video with a few twists along the way.

In the spot, Chance is seen at a piano, eating a Flaming Hot Nacho Doritos chip. As Richie’s Hello plays in the background, Chance is surrounded by dancers. Cut to Richie actually singing the song, then back to Chance, who steps through a neon doorway and starts rapping. It ends with Chance stepping into a gallery where Richie has just carved a bust of Chance out of clay. Look into the crowd, and it’s full of Richies applauding.

The #NowItsHot series enlists Chance to produce and record original remixes of iconic ballads, and long-form music videos pay homage to the original videos for each song but add fire with choreography by Ryan Heffington.


Ad Agency: Goodby Silverstein & Partners

Client: Doritos


Chief Marketing Officer: Jennifer Saenz

Vice President of Marketing: Rachel Ferdinando

Sr. Director, Doritos: Leslie Vesper

Director, Doritos: Gisela Saenz

Manager, Doritos: Julie Ginsberg

Sr. Analyst, Doritos: Trevor Grieb

Communications Director: Chris Yemma


Co-Chairmen: Jeff Goodby & Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Laura Petruccelli

Creative Director: Rohan Cooke

Associate Creative Director: Ryan Tovani

Copywriter: AJ Warren

Art Director: Matt McNulty

Print Producer: Noah Dasho

Photographer: Quinn Gravier


Director of Production: Tod Puckett

Executive Producer: Nick Sage

Account Services

Managing Partner: Brian McPherson

Group Account Director: Meredith Williams

Account Director: Chris Nilsen

Account Manager: Casey O’Brien

Assistant Account Manager: Jackie Meng, Haley Grialou

Brand and Communication Strategy

Communication Strategy Director: Caitlin Neelon

Social Strategist: Drew Forrest

Brand Strategy Director: Ralph Paone

Brand Strategist: Hayley Pardoe

Business Affairs

Senior Business Affairs Manager: Chrissy Shearer

(Continued Page 2)


Company name: OMD

Group Account Director: Jenny Hermanson

Group Director: Whitney Moore

Associate Strategy Director: Katelyn Brown


Company name: PepsiCo

Head of Music & Entertainment: Emma Quigley

Company name: United Entertainment Group

Senior Vice President: Dina Mallin

Senior Vice President (Dallas): Ryan Lee


Company name: Ketchum

SVP, Strategic & Creative Planning: Angela Fernandez

Managing Account Supervisor: Travis Culver

Production Company

Company name: MJZ

Director: Steve Ayson

Director of Photography: James Laxton

Producer: Brady Vant Hull

Executive Producer: Emma Wilcockson

Editorial Company

Company name: Final Cut

Editor: Rick Russell

Assistant Editor: Zoe Schack

Senior Producer: Ana Orrach

Executive Producer: Suzy Ramirez


Company name: The Mill

Colorist: Gregory Reese

Color Producer: Diane Valera

Executive Producer, Color: Linda Jackson


Company name: The Mill

Executive Producer: Anastasia von Rahl

Creative Director: John Leonti

VFX Supervisor: Alex Candlish

2D Lead: Alex Candlish

3D Lead: Michael Comly

Producer: Alex Bader

Production Coordinator: Ade Macalinao


Company name: Lime

Mixer: Matt Miller

Assistant Mixer: Lisa Mermelstein

Executive Producer: Susie Boyajan

Music Edit

Music Edit: Human

Senior Producer: Kamela Anderson

Executive Producer: Carol Dunn

Creative Lead: Craig DeLeon

On Set Engineer: Joshua Green