Comcast: Ready For Anything by Goodby Silverstein & Partners

For its 2022 Winter Olympics campaign, telecoms company Comcast, with the help of agency Goodby Silverstein & Partners, is shining the spotlight on Team USA Paralympian snowboarder Mike Schultz to tell the compelling story of how he overcame the odds to turn his life around.

The epic tale begins in 2008 when, amid a successful snowboarding career, Schultz was involved in a crash that led to the amputation of his left leg below the knee.

Provided with a prosthetic leg that wasn’t built for the fast-paced action sport he loved so much, Schultz decided to design and build his own. His determination to get back out on the slopes led to a gold medal at the 2018 Winter Paralympics, all while establishing his own successful prosthetics business.