Cheetos: advert-body-1 by Goodby Silverstein & Partners
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Goodby Silverstein & Partners’ latest campaign for Cheetos celebrates all the shapes that can be found in a bag of Cheetos. Inspired by the popular Cheetos Museum program and the over 200,000 unique Cheetos shape entries over the past two years, this summer’s program adds a whole new twist. Cheetos has launched a nationwide contest where fans will have a chance to “win what you see” based on the shapes found in their bag of Cheetos. For example, if someone see a Cheetos snack that’s shaped like a guitar, they might be able to win their own electric guitar and concert tickets. If someone sees the shape of a lobster claw they could win a trip to Hawaii for a lobster feast.
To enter, fans will be asked to look for unique and interesting shapes in their bag of Cheetos, then snap a photo and submit to CheetosWinWhatYouSee.com along with their imaginative description of what the Cheetos shape most resembles.
Eight winners will each get their own custom prize package inspired by their submission, and a total of $100,000 in prizes, experiences and merchandise will be awarded.
Credits
Client: Frito Lay Cheetos
Ad Agency: Goodby, Silverstein & Partners
Creative
Chief Creative Officer, Partner: Margaret Johnson
Creative Director: Jeff Gillette
Associate Creative Director: Kurt Mills
Associate Creative Director: Florian Marquardt
Art Director: Jeff Fang
Copywriter: Jonathan Pelleg
Account Services
Managing Partner: Brian McPherson
Group Account Director: Meredith Williams
Account Director: Becca Morris
Account Manager: Molly Navalinski
Assistant Account Manager: Sydney Campbell
Brand and Communication Strategy
Head of Brand Strategy: Bonnie Wan
Group Brand Strategy Director: Ralph Paone
Sr. Brand Strategist: Harper Bokum-Fauth
Communication Strategist: Catherine Kim
Business Affairs
Business Affairs Manager: Heidi Killeen
Production
Director/Editor: Isaak Le
Director of Photography: Cody Towner
Gaffer: Michael Miller
Line Producer: Sarah Kallas
Agency Producer: Austin Kim
Set Design: Athena Studios, California Model & Design Group
Audio Engineer: Nicholas DeMatteo
Audio Engineer: David Michel-Ruddy
Motion/Design: Jason Jobe
Executive Post Producer: John Dutton
Executive Audio Producer: Luke Dillon
