California Milk Processor Board: advert-body-1 by Goodby Silverstein & Partners
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A glass of milk is courted by a donut, hot dog sushi roll and a host of other foods in a campaign for the California Milk Processor Board that aims to position the drink as a tasty addition to just about any meal.
The California Milk Processor Board’s latest campaign, called ‘Love Stories,’ is part of its long-running ‘Got Milk?’ campaign that Goodby Silverstein & Partners helped it launch more than 20 years ago. The goal of the effort is to encourage Californians to embrace unexpected milk-and-cookie pairings, like using milk to cool down the palate after a plate of hot wings.
In addition to the film, print ads with the tagline ‘Food Loves Milk’ will be displayed in-store at supermarkets across California. Social media influencers will also be sharing their own love stories and romantic meal ideas that incorporate milk on their personal platforms.
Credits
Executive Creative Director/Co-Chairman/Partner: Jeff Goodby
Copywriter: Jo Cresswell
Art Director: Sian Coole
Production
Director of Production: Tod Puckett
Executive Broadcast Producer: Leila Gage
Producer: Alisa Latvala and Joni Wittrup
Photographer: Kyle Bean
Prepress: Pacific Digital Image
Account Services
Group Account Director/Partner: Derek Robson
Account Director: Melissa Buck
Account Manager: Leah Tichansky
Brand and Communication Strategy
Group Brand Strategy Director: Kelly Evans-Pfeifer
Brand Strategist: Ginny Rider
Director of Communication Strategy/Partner: Christine Chen
Communication Strategy Director: Nicole Richards
Communication Strategist: Christina Rhee
Jr. Communication Strategist: Willa Peng
Group Research & Analytics Director: Margaret Coles
Business Affairs
Business Affairs Manager: Heidi Killeen
Sr. Broadcast Traffic Manager: Edgar Ornelas
Production Company: Hornet
Director: Kyle Bean
Managing Director: Michael Feder
Executive Producer: Hana Shimizu
Head or Production: Sang-Jin Bae
Producer: Dez Stavracos
Editor: Anita Chao
VFX Supervisor: John Mattiuzzi
Mix and Sound Design: Heard City
Sound Design: Elizabeth McClanahan
Audio Mix: Phil Loeb & Elizabeth McClanahan
Producer: Andi Lewis
Executive Producer: Sasha Awn
Managing Director: Gloria Pitagorsky
Original Music: SIREN
Producer: Sean Craigie-Atherton
Composer: Vanessa James