The Drum Awards for Marketing - Extended Deadline

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A glass of milk is courted by a donut, hot dog sushi roll and a host of other foods in a campaign for the California Milk Processor Board that aims to position the drink as a tasty addition to just about any meal.

The California Milk Processor Board’s latest campaign, called ‘Love Stories,’ is part of its long-running ‘Got Milk?’ campaign that Goodby Silverstein & Partners helped it launch more than 20 years ago. The goal of the effort is to encourage Californians to embrace unexpected milk-and-cookie pairings, like using milk to cool down the palate after a plate of hot wings.

In addition to the film, print ads with the tagline ‘Food Loves Milk’ will be displayed in-store at supermarkets across California. Social media influencers will also be sharing their own love stories and romantic meal ideas that incorporate milk on their personal platforms.

Credits

Executive Creative Director/Co-Chairman/Partner: Jeff Goodby

Copywriter: Jo Cresswell

Art Director: Sian Coole

Production

Director of Production: Tod Puckett

Executive Broadcast Producer: Leila Gage

Producer: Alisa Latvala and Joni Wittrup

Photographer: Kyle Bean

Prepress: Pacific Digital Image

Account Services

Group Account Director/Partner: Derek Robson

Account Director: Melissa Buck

Account Manager: Leah Tichansky

Brand and Communication Strategy

Group Brand Strategy Director: Kelly Evans-Pfeifer

Brand Strategist: Ginny Rider

Director of Communication Strategy/Partner: Christine Chen

Communication Strategy Director: Nicole Richards

Communication Strategist: Christina Rhee

Jr. Communication Strategist: Willa Peng

Group Research & Analytics Director: Margaret Coles

Business Affairs

Business Affairs Manager: Heidi Killeen

Sr. Broadcast Traffic Manager: Edgar Ornelas

Production Company: Hornet

Director: Kyle Bean

Managing Director: Michael Feder

Executive Producer: Hana Shimizu

Head or Production: Sang-Jin Bae

Producer: Dez Stavracos

Editor: Anita Chao

VFX Supervisor: John Mattiuzzi

Mix and Sound Design: Heard City

Sound Design: Elizabeth McClanahan

Audio Mix: Phil Loeb & Elizabeth McClanahan

Producer: Andi Lewis

Executive Producer: Sasha Awn

Managing Director: Gloria Pitagorsky

Original Music: SIREN

Producer: Sean Craigie-Atherton

Composer: Vanessa James