Bubly: Michael Bublé vs Bubly by Goodby Silverstein & Partners
- Location:
Bubly, PepsiCo’s sparkling water brand, has unveiled its full 30-second Super Bowl spot, featuring four-time Grammy award-winning singer Michael Bublé.
The spot expands on the teaser released earlier that showed Bublé on a convenience store floor with a pen, ‘correcting’ the spelling of the drink on the cans.
The Canadian-born singer is starring in his first-ever American football ad because of his apparent conviction that Bubly is in fact, Bublé – specifically named after him. In the spot, Bublé thinks it’s a Bublé world and we’re all just living in it.
In the spot, comedian Aparna Nancherla attempts to convince him that there is a difference between the pronunciations, as does the store owner and a little girls asking him for an autograph, but Bublé won’t be swayed.
Credits
Client: PepsiCo
CHIEF MARKETING OFFICER: Greg Lyons
VP OF MARKETING, WATER+: Stacy Taffet
SENIOR DIRECTOR MARKETING COMMS, WATER+: Alexis Porter
DIRECTOR MARKETING COMMS, WATER+: Michael Craig
HEAD OF MUSIC & ENTERTAINMENT: Emma Quigley
DIRECT FOCUS: Barry Rosen, Allie Mercurio, Danielle Vadai
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Agency:
CLIENT NAME: Pepsico
BRAND: Bubly
SPOT NAME: It’s Bubly!
AIR DATE: 2/3/18
AGENCY: Goodby Silverstein & Partners
CO-CHAIRMEN: Jeff Goodby and Rich Silverstein
CHIEF CREATIVE OFFICER: Margaret Johnson
CREATIVE DIRECTOR: Rohan Cooke and Laura Petruccelli
ART DIRECTOR: Sean Farrell
COPYWRITER: Colin Nissan
DIRECTOR BROADCAST PRODUCTION: Tod Puckett
AGENCY PRODUCER: Olivia Baker
PHOTOGRAPHER: Quinn Gravier
PRINT PRODUCER: Noah Dasho
BUSINESS AFFAIRS MANAGER: Heidi Killeen
GROUP ACCOUNT DIRECTOR: Meredith Williams
ACCOUNT DIRECTOR: Becca Morris
ACCOUNT MANAGER: Jena Verlin
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Production:
PRODUCTION COMPANY: dummy.
DIRECTOR: Harold Einstein
PRODUCER: Michael Kanter
DIRECTOR OF PHOTOGRAPHY: Jay Feather
PRODUCTION DESIGNER: Hank Mann
PRODUCTION SUPERVISOR: Katarina Ireland
EDITORIAL: Arcade Edit
EDITOR: Dave Anderson
MANAGING PARTNER: Damian Stevens
HEAD OF PRODUCTION: Kirsten-Thon Webb
EXECUTIVE PRODUCER: Sila Soyer (NY), Crissy DeSimone (LA)
SENIOR PRODUCER: Rebecca Jameson/Andrew Cravotta
ASST EDITOR: Max Hoffman, Matt Laroche
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Post Production:
VFX: The Mill
Director of Production: Enca Kaul
Senior Producer: Hillary Thomas
Production Coordinator: Mary Mondrus
2D Lead Artist: Tim Crabtree
2D Artist: Gavin Marler / Yukiko Ishiwata / Daniel Lang / Evan Langley / Roman Yavorksy
Design: Justin Demetrician / Greg Park
Motion Graphics: Justin Demetrician / Kyle Moore / Jae Jun Yi
Colour: The Mill
Colourist: Greg Reese
Colour Producer: Diane Valera
Production Coordinator, Colour: Jessica Amburgey
Colour Assist: Gemma Parr / Logan Highlen / Zack Wilpon
MIX: Lime Studios
Producer: Susie Boyajan
Sound Engineer: Joel Waters
Asst. Sound Engineer: Chris Nungary
