Bubly: Michael Bublé vs Bubly by Goodby Silverstein & Partners

Client: Bubly
Date: Jan 2019
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Bubly, PepsiCo’s sparkling water brand, has unveiled its full 30-second Super Bowl spot, featuring four-time Grammy award-winning singer Michael Bublé.

The spot expands on the teaser released earlier that showed Bublé on a convenience store floor with a pen, ‘correcting’ the spelling of the drink on the cans.

The Canadian-born singer is starring in his first-ever American football ad because of his apparent conviction that Bubly is in fact, Bublé – specifically named after him. In the spot, Bublé thinks it’s a Bublé world and we’re all just living in it.

In the spot, comedian Aparna Nancherla attempts to convince him that there is a difference between the pronunciations, as does the store owner and a little girls asking him for an autograph, but Bublé won’t be swayed.

Credits

Client: PepsiCo

CHIEF MARKETING OFFICER: Greg Lyons

VP OF MARKETING, WATER+: Stacy Taffet

SENIOR DIRECTOR MARKETING COMMS, WATER+: Alexis Porter

DIRECTOR MARKETING COMMS, WATER+: Michael Craig

HEAD OF MUSIC & ENTERTAINMENT: Emma Quigley

DIRECT FOCUS: Barry Rosen, Allie Mercurio, Danielle Vadai

___________________________________________

Agency:

CLIENT NAME: Pepsico

BRAND: Bubly

SPOT NAME: It’s Bubly!

AIR DATE: 2/3/18

AGENCY: Goodby Silverstein & Partners

CO-CHAIRMEN: Jeff Goodby and Rich Silverstein

CHIEF CREATIVE OFFICER: Margaret Johnson

CREATIVE DIRECTOR: Rohan Cooke and Laura Petruccelli

ART DIRECTOR: Sean Farrell

COPYWRITER: Colin Nissan

DIRECTOR BROADCAST PRODUCTION: Tod Puckett

AGENCY PRODUCER: Olivia Baker

PHOTOGRAPHER: Quinn Gravier

PRINT PRODUCER: Noah Dasho

BUSINESS AFFAIRS MANAGER: Heidi Killeen

GROUP ACCOUNT DIRECTOR: Meredith Williams

ACCOUNT DIRECTOR: Becca Morris

ACCOUNT MANAGER: Jena Verlin

___________________________________________

Production:

PRODUCTION COMPANY: dummy.

DIRECTOR: Harold Einstein

PRODUCER: Michael Kanter

DIRECTOR OF PHOTOGRAPHY: Jay Feather

PRODUCTION DESIGNER: Hank Mann

PRODUCTION SUPERVISOR: Katarina Ireland

EDITORIAL: Arcade Edit

EDITOR: Dave Anderson

MANAGING PARTNER: Damian Stevens

HEAD OF PRODUCTION: Kirsten-Thon Webb

EXECUTIVE PRODUCER: Sila Soyer (NY), Crissy DeSimone (LA)

SENIOR PRODUCER: Rebecca Jameson/Andrew Cravotta

ASST EDITOR: Max Hoffman, Matt Laroche

_____________________

Post Production:

VFX: The Mill

Director of Production: Enca Kaul

Senior Producer: Hillary Thomas

Production Coordinator: Mary Mondrus

2D Lead Artist: Tim Crabtree

2D Artist: Gavin Marler / Yukiko Ishiwata / Daniel Lang / Evan Langley / Roman Yavorksy

Design: Justin Demetrician / Greg Park

Motion Graphics: Justin Demetrician / Kyle Moore / Jae Jun Yi

Colour: The Mill

Colourist: Greg Reese

Colour Producer: Diane Valera

Production Coordinator, Colour: Jessica Amburgey

Colour Assist: Gemma Parr / Logan Highlen / Zack Wilpon

MIX: Lime Studios

Producer: Susie Boyajan

Sound Engineer: Joel Waters

Asst. Sound Engineer: Chris Nungary

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