BMW: Summer On Sales Event by Goodby Silverstein & Partners

Client: BMW
Date: Jun 2018
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The first work from Goodby Silverstein & Partners (GS&P) for BMW debuted this week to support the company’s 'Summer On' sales event. The 60-second anthem spot – titled 'Relativity' – explores Einstein’s famed theory that time isn’t absolute, but a function of speed, highlighting that a second inside the 'Ultimate Driving Machine,' is markedly different from one second outside of it.

In addition the campaign includes a pair of 30-second spots, social media videos, as well as radio, print, OOH, and banners.

John Hillcoat of Serial Pictures – who has helmed music videos for Bob Dylan, Elvis Costello, and Depeche Mode – directed the television spots, with Academy Award-nominated cinematographer Hoyte van Hoytema (“Dunkirk,” “Interstellar”) serving as the director of photography.


Ad Agency: Goodby Silverstein & Partners

Client: BMW of North America


Co-Chairman/Partner: Rich Silverstein

Creative Director: Roger Baran

Creative Director: Sam Luchini


Director of Production: Tod Puckett

Executive Producer: Benton Roman

Account Services

Group Account Director: Theo Abel

Account Director: Alissa Sheely

Account Manager: Olivia Mullen

Brand and Communication Strategy

Deputy Director of Brand Strategy: James Thorpe

Brand Strategist: Mackenzie Beer

Business Affairs

Director of Business Affairs Manager: Judy Ybarra

Sr. Business Affairs Manager: Chrissy Shearer

Broadcast Traffic Director: Ruchele Eisenman

Sr. Broadcast Traffic Manager: Edgar Ornelas

Production Company

Company name: Serial Pictures

Director: John Hillcoat

Director of Photography: Hoyte van Hoytema

Production Designer: Don Burt

Executive Producer: Violaine Etienne

Producer: Kathy Rhodes

Editorial Company

Company name: Exile

Editor: Shane Reid

Assistant Editor: Dusten Zimmerman

Producer: Brittany Carson

Executive Producer: Carol Lynn Weaver

Head of Production: Jennifer Locke


Company name: MPC

Colorist: Mark Gethin

Color Producer: Rebecca Boorsma

Executive Producer, Color: Meghan Lang


Company name: a52

VFX Supervisor: Andy McKenna

On-Set VFX Supervisor: Urs Furrer

Head of CG: Kirk Shintani

2D VFX Artists: Steve Wolff, Matt Sousa, Adam Flynn, Michael Vaglienty

3D Artists: Mason Dash, Dustin Mellum, Josh Dryer

Online Editors: Kevin Stokes & Gabe Sanchez

Producer: Andrin Mele-Shadwick

Executive Producers: Patrick Nugent & Kim Christensen

Managing Director: Jennifer Sofio Hall


Music: Q Department

Sound Design

Sound Designer: Brian Emrich


Company name: Lime Studios

Mixer: Rohan Young

Assistant Mixer: Ben Tomastik

Executive Producer: Susie Boyajan

Overall Rating

China Southern: Dreamliner by Crowd

Added 12 December 2018
Agency: Crowd
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