Client: Amaze
Date: May 2020
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Amaze, the sex-ed YouTube series with more than 35m views and 100 animated videos, is launching a new commercial campaign and the #AskableParent Guide to Porn to encourage parents to use this time at home to communicate with their kids about sexual health and development

Amaze partnered with Sanctuary Content film Director Aaron Ruell and ad agency GS&P on Time to Talk, a new campaign urging parents to be the go-to for their kids' questions. The commercial spots, eloquently titled "Boner," "Masturbate," and "Tampon" hilariously remind parents that little kids have big questions.


Client: AMAZE

Campaign Name: Time to Talk

Spot Names: “Time to Talk” :30; “Boner” :15; Masturbate” :15; “Tampon” :15

Air Date: March 7, 2020

Agency: Goodby Silverstein & Partners

Production Co: Sanctuary

Creators of AMAZE: Advocates for Youth, Youth Tech Health, and Answer

Associate Director of Strategic Projects AMAZE: Lincoln Mondy

Co-Chairmen: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Danny Gonzalez

Executive Creative Director: David Suarez

Art Director: David Spradlin

Copywriter: Craig Shervin

Account Director: Becca Morris

Director of Business Affairs: Judy Ybarra

Production Company: Sanctuary

Production Company City: Los Angeles

Director: Aaron Ruell

Director of Photography: Damian Acevedo

Executive Producer/Owner: Preston Lee

Executive Producer: Kristen Bedard Johnson

Editorial Company: Arcade Edit

Editing Company City: New York

Editor: Kim Bica

Assistant Editor: Josh Nowlan

Executive Producer: Sila Soyer

Producer: Fanny Cruz

VFX: The Mill NY

Director of Production: Andrew Sommerville

Head of Production: Abigail Klimaszewska

Finish Lead: Anne Trotman

Finish Production Supervisor: Julia Paskert

Colorist: Fergus McCall

Color Assist: Andrew Ceen, David Franzo

Color Producer: Megan Rumph

Color Production Coordinator: Lucy Gatanis

Color Executive Producer: Rochelle Brown

Sound Design/Mix: One Thousand Birds

Sound Design: Torin Geller and Hayley Livingston

Mix: Torin Geller and Hayley Livingston

Producer: Alex Berner-Coe

Executive Producer: Kira MacKnight

Company name: Human

Executive Producer: James Dean Wells

"Wor Cab” composed by Seth Fruiterman is the track on the 30’s

“Cilantro” composed by James Leibow is the track on the :15’s