Amaze: Time to Talk by Goodby Silverstein & Partners
- Location:
Amaze, the sex-ed YouTube series with more than 35m views and 100 animated videos, is launching a new commercial campaign and the #AskableParent Guide to Porn to encourage parents to use this time at home to communicate with their kids about sexual health and development
Amaze partnered with Sanctuary Content film Director Aaron Ruell and ad agency GS&P on Time to Talk, a new campaign urging parents to be the go-to for their kids' questions. The commercial spots, eloquently titled "Boner," "Masturbate," and "Tampon" hilariously remind parents that little kids have big questions.
Credits
Client: AMAZE
Campaign Name: Time to Talk
Spot Names: “Time to Talk” :30; “Boner” :15; Masturbate” :15; “Tampon” :15
Air Date: March 7, 2020
Agency: Goodby Silverstein & Partners
Production Co: Sanctuary
Creators of AMAZE: Advocates for Youth, Youth Tech Health, and Answer
Associate Director of Strategic Projects AMAZE: Lincoln Mondy
Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Executive Creative Director: Danny Gonzalez
Executive Creative Director: David Suarez
Art Director: David Spradlin
Copywriter: Craig Shervin
Account Director: Becca Morris
Director of Business Affairs: Judy Ybarra
Production Company: Sanctuary
Production Company City: Los Angeles
Director: Aaron Ruell
Director of Photography: Damian Acevedo
Executive Producer/Owner: Preston Lee
Executive Producer: Kristen Bedard Johnson
Editorial Company: Arcade Edit
Editing Company City: New York
Editor: Kim Bica
Assistant Editor: Josh Nowlan
Executive Producer: Sila Soyer
Producer: Fanny Cruz
VFX: The Mill NY
Director of Production: Andrew Sommerville
Head of Production: Abigail Klimaszewska
Finish Lead: Anne Trotman
Finish Production Supervisor: Julia Paskert
Colorist: Fergus McCall
Color Assist: Andrew Ceen, David Franzo
Color Producer: Megan Rumph
Color Production Coordinator: Lucy Gatanis
Color Executive Producer: Rochelle Brown
Sound Design/Mix: One Thousand Birds
Sound Design: Torin Geller and Hayley Livingston
Mix: Torin Geller and Hayley Livingston
Producer: Alex Berner-Coe
Executive Producer: Kira MacKnight
Company name: Human
Executive Producer: James Dean Wells
"Wor Cab” composed by Seth Fruiterman is the track on the 30’s
“Cilantro” composed by James Leibow is the track on the :15’s
