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Adobe: The Heist by Goodby Silverstein & Partners

Client: Adobe
Date: Mar 2017
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Adobe has released a humorous video called "The Heist" to introduce its new Experience Cloud, which the company says provides businesses with tools that help them "deliver personal and relevant experiences across every channel." In the ad, three bank robbers are stopped in their tracks when one of the bank tellers provides them with great customer service.

Credits

Co-Chairman, Partner: Rich Silverstein

Creative Director: Will Elliott

Creative Director: Patrick Knowlton

Art Director: Bennett Austin

Copywriter: Dan Berenson

Production

Director of Production: Tod Puckett

Executive Producer: Benton Roman

Account Services

Managing Partner: Brian McPherson

Account Director: Theo Abel

Account Manager: Molly Navalinski

Assistant Account Manager: Lexie Hartnett

Brand and Communication Strategy

Director of Brand Strategy: Bonnie Wan

Brand Strategist: Etienne Ma

Director of Communication Strategy: Christine Chen

Communication Strategy Deputy Director: Dong Kim

Senior Communication Strategist: Victoria Barbatelli

Communication Strategist: Tara Hughes

Jr. Communication Strategists: Catherine Kim, Nicole Bruno

Research & Analytics Director: Cassi Husain

Business Affairs

Business Affairs Manager: Heidi Killeen

Production Company

Company Name: Biscuit Filmworks / Revolver

Director: Steve Rogers

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

UPM: Jay Veal

Head of Production: Rachel Glaub

Head of Production: Mercedes Allen

Director of Photography: Alwin Kuchler

Production Designer: Paul Austerberry

Editorial Company

Company Name: Final Cut LA

Editor: Rick Russell

Assistant Editor: Dillon Stoneburner

EPs: Suzy Ramirez, Eric McCasline

Producer: Barbara Healy

Telecine

Company Name: The Mill NYC

Colorist: Fergus McCall

VFX/Finishing

Executive Producer: Leighton Greer

Senior VFX Producer: Will Unterreiner

Associate Producer: Karina Slater

VFX Supervisor/CD: Tim Davies

2-D Lead Artist: Adam Lambert

2-D Artist: Brett Lopinsky

Music

Company Name: Woodwork Music

Sound Design

Company Name: Lime

Sound Designer: Michael Anastasi

Mix

Company Name: Lime

Mixer: Rohan Young

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