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RNIB: Build Skills For Life by GOOD Agency

Client: RNIB
Date: Oct 2021
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RNIB launches new legacy campaign to help everyone with sight loss 'Build Skills For Life.'

With over one-third of RNIB’s work being made possible thanks to gifts in Wills, the campaign highlights the positive change legacy donors can make to the futures of children and adults with sight loss.

Build Skills for Life launches with an integrated campaign featuring James, who was born with a genetic condition called Congenital Nystagmus, a continuous, uncontrollable movement of the eyes which means he can see very little.

The campaign features a direct response TV advert that sees James’s mum narrate how he has transformed in confidence and ability thanks to RNIB’s support. She emphasises the invaluable support RNIB give James, and the need for the charity to help people like James build skills to create their best possible future

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