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Client: Dogs Trust
Date: Sep 2021
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Dogs Trust and Good Agency launch the National Dog Survey to better understand the impact of Covid-19 on UK dogs.

Purpose-driven and strategic creative agency Good have created this multi-channel, integrated campaign to drive awareness of and participation in The National Dog Survey. The survey intends to better understand how the Covid-19 crisis and subsequent lockdown environment has impacted the welfare and well-being of the nation’s dogs.

The campaign features TV, radio, press, social and display and video on demand adverts, as well as pop-up experiential events at dog walking hot spots in parks, all designed to drive completion of the survey by all dog owners across the country.

With 3.2 million households in the UK acquiring a pet since the start of the pandemic, the companionship of dogs has been a lifeline for many over the past eighteen months. Dogs Trust is the UK’s leading canine charity dedicated to the well-being of dogs and in the last six months have tracked an 100% increase in the number of visits to their “Giving up your dog” web page. They will use the results of the survey to better understand how dogs are coping, and to shape the support the charity offers dogs and their owners and plan for the future.


Agency credits:

Associate Creative Director: Rosie Boon

Art Director: Tiziano Summo

Copywriter: Jason Mathias

Business Director: Daniel Webb

Account Director: Felix Butler

Senior Digital Project Manager: Meri Melo

Project Manager: Holly Barber

Senior Planner: Michael McCourt

Planner: Helena Farrell

Media Agency: 7stars and Propellernet

Production credits:

Agency Producer: Chris Gane

Production Company: VINCE

Director: Barry Kimber

Producer: Tom Ashton

DOP: Mike George

Sound: Dean Hewitson

Lighting: Charlie Panayi

Art director: Lee Flude

Stylist: Georgie Stuart

Animal Trainer: Jodie Forbes

MUA: Vicky Christodoulou

Editor: Mark Aarons

Music: David Hamill

POST: Framestore

Producer: Ben Stell

Colour: Dominic Phipp

Flame: Paul O'Brian