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Anthony Nolan: Joanna's story by GOOD Agency

Date: May 2019
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Every day, non-profit Anthony Nolan matches incredible individuals willing to donate their blood stem cells or bone marrow to people with blood cancer and disorders, people who desperately need lifesaving transplants.

But it needed to acquire new cash donors to continue this important work. Good Agency, alongside Drum (who worked on the brand awareness campaign) were appointed to deliver social media content to drive digital acquisition of new cash and regular giving donations.

This first case study film tells the story of Joanna Calder, who was diagnosed with a blood cancer. Joanna was told by doctors she only had two months to live without a stem cell transplant. Thankfully, a donor was found through Anthony Nolan’s register and gave Joanna a second chance of life. This film tells her story of the long wait for a match to be found and the impact it had on her and her family.



Thomas Rattier

Daniel Bratt

Marianna Zappi

Kiran Ramchandani

Hayley Tomkinson

Anya Muir Wood

Horacio Herrera-Richmond


Reuben Turner (ECD)

Anna Hendy(Art Director)

Lizzie Russell (Copywriter)

Toks Adeola (Videographer / Editor)

Jenna O’Keefe (Planner)

Claire Salundi (Senior Account Manager / Client Services)

Johanna Mattick (Account Executive / Client Services)


Joanna Calder

Alice Calder

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