MTN Dew is launching its new ‘Dew Time Off (D.T.O.)’ campaign, empowering people to do more of what they love and removing the barriers that get in the way of their passions.
To introduce ‘D.T.O.’, MTN Dew enlisted the help of some famous friends, starting off with Hart, and, over the next month, yet-unnamed All-Star NBA and racing talent. Each participant stepped in to give some passionate doers time off from their jobs to get out and do what they love.
The brand sent actor and comedian Hart to a Philadelphia gym where he gave Daniel Jackson a hand with his day job so Daniel could spend more time skateboarding, his passion.
For those wanting their own ‘D.T.O.’, MTN Dew encourages fans go to Instagram or Twitter and tag @MountainDew and #DTOSweepstakes to tell the brand how they would spend their personal ‘D.T.O.’ for a chance to win $1,000 towards their respective passions. MTN Dew will reward 10 grand prize winners with the money.
Caroline Dettman – Chief Creative Officer
Zach Schmitz – Group Creative Director
Ananta Prayitno – Associate Creative Director
Vincent Patton – Associate Creative Director
Ilana Galang – Producer
Genevieve Ascencio – Account Director
Jack Barbour – Media Director
Rob “Whitey” McConnaughy – Director
Micah Ross – Producer
The Brooklyn Brothers
Scott Kosiorek – Editor