Karma Automotive: advert-body-3 by GoConvergence

Karma is releasing its second network television commercial during the CBS pre-coverage of the 2018 Masters Golf Tournament, and it shows a sleek new model, the Revero being driven around quintessential Southern California locations while a voice-over touts it as “the most beautiful electric car you have ever seen.”

The spot, titled ‘Born in California,’ features the Revero being driven in posh locales, marking it as a high-end vehicle driven by those who appreciate the finer things in life. The spot states that the Revero was “born in Southern California, where car culture, imagination and technology come together.”

Karma sought to highlight the essence of its home in California, shooting the spot in Malibu and Hollywood to emphasize the Revero’s flowing design and luxury electric driving experience.