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New campaign will see an all-new character launched alongside the famous tenor on Sunday 24 September
On Sunday 24 September, comparison site GoCompare will debut its latest ‘Monster Bill’ campaign.
The upcoming advert features a brand new character - ‘Monster Bill’ – who will appear alongside iconic opera singer Gio Compario. Monster Bill is a money-hungry critter who plagues the lives of people by devouring their cash, before being dispatched in various ways by his nemesis, the larger-than-life Gio Compario, played by world-renowned tenor, Wynne Evans.
Credits
GoCompare – Richard Harris (CMO), Nicholas Hall (head of brand and broadcast), Dai Lewis (brand and advertising manager) & Ian Campodonic (head of design)
Gio Compario – Wynne Evans
Creative agency – Chris and Siân Wilkins
Agency Producer – Serena Freeman
Advert production - PIFN
Director - Graham Rose
Director of photography - Clive Tickner
Post production - Framestore
Music production - Yellow Boat Music
Media planning – Carat
AV / broadcast planning and media buying - Amplifi
