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GMC: Quiet Revolution

Client: GMC
Date: Feb 2020
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GMC will introduce the GMC Hummer EV, bringing design and capability to the electrified vehicle space, during today’s big game, in an ad titled 'Quiet Revolution' featuring LeBron James.

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”

The 30-second TV spot featuring James is scheduled to air during the second quarter of the big game in the US and during the fourth quarter in Canada. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

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