Glorious Creative has helped to launch a campaign which aims to reduce over 200 suicides each year in Greater Manchester. 'Shining a Light on Suicide' was devised by Northern Quarter-based design and branding agency Glorious Creative for the Greater Manchester Health and Social Care Partnership (GMHSCP). The campaign launched with an event at Salford University hosted by DJ, writer and mental health campaigner Dave Haslam.
The purpose was to bring the sensitive subject of suicide out of the dark and into the light. Glorious wanted to get everyone across Greater Manchester talking more openly about it and eliminate the stigma associated with both suicide and suicide bereavement.
Glorious developed a range of creative directions which were tested with the groups. The clear winner was the 'Shining a Light on Suicide' campaign which highlighted the need to talk openly, be direct and not be afraid to ask people if they feel suicidal.
The campaign also includes a film and five personal story films from people with direct experience of suicide which was produced by Doodle Do Motion. Roland Dransfield delivered the media relations for the campaign.
Agency: Glorious Creative
Design Director: Grant Mitchell
Client: Greater Manchester Health and Social Care Partnership