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Julie's Bakeshop: Stop Tita Shaming by GIGIL

Agency: GIGIL
Date: Apr 2021
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To celebrate local bakery chain Julie’s Bakeshop turning 40, independent agency Gigil has created spot that serves as a warning to anyone who would “auntie shame” at the gym.

The spot also features pandesal, a popular bread roll in the Philippines and pays homage to Julie’s Bakeshop founder Julie Gandionco and other women who accomplish great things in the years after their 20s and 30s.