Julie's Bakeshop: Stop Tita Shaming by GIGIL

To celebrate local bakery chain Julie’s Bakeshop turning 40, independent agency Gigil has created spot that serves as a warning to anyone who would “auntie shame” at the gym.

The spot also features pandesal, a popular bread roll in the Philippines and pays homage to Julie’s Bakeshop founder Julie Gandionco and other women who accomplish great things in the years after their 20s and 30s.