The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: giffgaff
Date: Apr 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
6 votes

Giffgaff has launched 'Putting Community First' -- a TV campaign, that was filmed last year across the UK using Giffgaff refurbished phones. The intent is to showcase and embrace the quality of Giffgaff's more sustainable product.

The film is a poignant reminder of the importance of community - something Giffgaff has been passionate about since its inception in 2009, and this is proof it’s still alive and well. Especially when people can’t physically connect with one another.

“The team adapted quickly and all pulled together to create this whilst WFH. It is great to be working with such a forward thinking team enabling us to continue to support the talented folks within our creative community too," said Abi Pearl Head of Advertising at Giffgaff.

"More now than ever being part of a community is hugely important, something Giffgaff has been doing for 10 years and something we felt worth highlighting,” she continued.

Production was handled by Like Minded Individuals, Make Films edited the films, the team at No. 8 worked on Post Production, and sound was by Wave.

Credits

CREDITS

CLIENT giffgaff

HEAD OF ADVERTISING Abi Pearl

CREATIVE & DIRECTORS Made by Blah

CREATIVE DIRECTOR Jim Townsend

CREATIVE DIRECTOR Oli Cole

AGENCY PRODUCTION Like Minded Individuals

EXECUTIVE PRODUCER Tracy Stokes

PRODUCTION ASSISTANT Olivia Anastasiou

EDIT. Make Films

POST PRODUCTION No. 8

SOUND Wave