The Drum Awards for Marketing - Entry Deadline

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Client: ESPN
Date: Aug 2019
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ESPN has transformed ESPN2 into The Ocho – an annual homage to the parody network borne from the popular movie, Dodgeball: A True Underdog Story.

Throughout the day, The Ocho shines a light on unique and rarely seen sports, like Spikeball, Cornhole and Sign Spinning. It has become an annual tradition that fans look forward to, and was trending on Twitter today.

In a lead up to the transformation, ESPN hit the beach to bring The Ocho to fans and let them experience it firsthand. With an activation in both Galveston and Miami, ESPN brought Ocho beach activities and games as well as a crew that included two hosts with The Ocho sensibility, to give participants their very own Ocho experience.

Ocho “hosts” Reisling Cooper and Skye Sanderson facilitated and called Spikeball and Cornhole matches at The Ocho activation, and Skye had fun with unsuspecting beach goers, interrupting and interviewing them as they took part in various beach activities. The resulting footage aired across the network’s social channels including IGTV and Snapchat Discover, in a fun way to promote the Ocho. ESPN worked with Giant Spoon on the concept and execution for the stunt.


Giant Spoon