Agency: Geometry
Date: Mar 2019
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Geometry Argentina and the children’s publisher Pequeño Editor present an initiative that reaches the heart. Understanding the present circumstances of the Venezuelan people who were forced to migrate to Argentina, leaving their young children behind, the publisher brings to light a fundamental issue in raising children: the importance of reading to them before they go to sleep and the unique connection that this moment creates, in a moment where there is so much disconnect.

It was a project that seemed impossible. There were many difficulties to overcome, filming there, sending things, everything was very difficult to do but the crew was not afraid.

Raquel Franco, director of Pequeño Editor, said: We have been developing picture books for children for over 16 years. And throughout these years we have always tried to communicate the importance of reading during childhood and that it be an activity where adults get involved. We wanted to create a campaign to encourage reading that shows our identity, our love for that unique bond that is generated when sharing a story. In that sense, every meeting with Geometry was an injection of adrenaline, conviction, and confidence. We knew that we had found that idea, that task that showed our vocation and our project.

Credits

Agency: Geometry Argentina

CEO: Karina Aiello

CCO: Tony Waissmann

ECD: Claudio Giovanelli Zaia

Creative Directors: María Luján Donaire / Hernán Damilano

Copy: Pablo Bugueiro

Art Director: Joaquín Camicha

Account Manager: Georgina Roccatagliata

Account Executive: Ana Carolina Valdez

3d Design: Sebastián Ostojic

Edit: Herneán Buffa

Production Company 1: Troya Films y RG2 Caracas

Directors Troya: Tomás de las Hernas / Wilmer Williams

Producer Troya: Silvina Masotto

Founder y DGC RG2: Exequiel Rodriguez

Lights RG2: Marco Diaz

General Account Director RG2: Mariva Delgado

Producers RG2: Lina Certain / César Medina

Director RG2: Daniel Méndez

Cameraman RG2: Jean García

Music and Sound Production Company: INDIGO MUSIC DESIGN

Executives Producers: Sergio Garrido / Soledad Bruno

Sound Producer: Romina Trabazos

Compositor: Matías Leanza Montes

Post Production: Mey Frontera

Post Producers: Hernán Escudero / Luciana Contreras

Client: Raquel Franco (Directora) / Diego Bianki (Director de Arte) / Ruth Kaufman (Editora)