XXXX Gold: Goldie by Geometry Global

Client: XXXX Gold
Date: Nov 2017
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XXXX Gold is using beacon technology within special ‘Goldie’ hats that measure how much time friends spend together, rewarding the most committed friendships with prizes related to the Ashes.

The idea of the campaign is to bring people together to support the Australian cricket team by literally incentivising and tracking them to do so using wearable tech.

The beer brand has launched an above the line campaign, with TV and digital ads promoting the competition over October and November.

After buying a special pack of XXXX Gold, customers can then download the app and order a ‘Goldie’. Once they have the hat, they can pair it with the app and start adding mates together to track the time they’ve spent together. Winners are offered tickets to the event, as well as prizes, such as TVs.


Client Credits

Jack Mesley – Brand Director – Lion

Richard Knight – Marketing Manager – Lion

Chris Allan – Brand Manager – Lion

Christina Reid – Brand Manager – Lion

Annabelle Sims – Assistant Brand Manager - Lion

Agency Credits

Host – Creative Agency

whiteGREY – Digital Agency

Geometry Global – Shopper Agency

Octagon – Experiential Agency

UM – Media and Connections Agency

TVC Production Credits

Revolver – Production Company

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