The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: Geometry
Date: Jul 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
248 votes

When we go to the movies it’s that moment where everything is good, we leave all the bad outside and connect with those around us and with our emotions that are pushed aside due to our daily routines. At the movies nothing interrupts us, we just let ourselves get carried away by the experience we are living that no other platform can match. The lights go out, we connect with the screen and nothing can get in the way.

That's how Geometry approached the campaign for Cinemark y Hoyts. It shows a robot going through the boredom of daily life in the big city - waking up, going to work, riding the bus home again. Until he goes for a date. At the movies, he experiences emotions and the robots suddenly turn human. All to the soundtrack of Judy Garland singing Danny Boy.

Credits

CLIENT: CINEMARK Y HOYTS

PRODUCT: INSTITUCIONAL

TITLE: ROBOT

AGENCY: GEOMETRY ARGENTINA

CEO: KARINA AIELLO

CCO: TONY WAISSMANN

ECD: CLAUDIO GIOVANELLI ZAIA

CREATIVE DIRECTORS: MARIA LUJAN DONAIRE / HERNAN DAMILANO

ART DIRECTOR: GASTON CANAVES

COPY: AGUSTIN ALBA

GENERAL ACCOUNT DIRECTOR: GEORGINA ROCCATAGLIATA

ACCOUNT DIRECTOR: AGOSTINA LUZZI

ACCOUNT EXECUTIVE: GABRIEL FAERMANN

PRODUCTION COMPANY: PRIMO

DIRECTORS: CLAN

DIRECTOR OF PHOTOGRAPHY: FRANCISCO HAUSER

EXECUTIVE PRODUCER: SOLEDAD PEREZ VEIGA

PRODUCER: ALEJO BUSTOS

EDIT: NATALIA LOIACANO

POSTPRODUCTION: RATIO VFX

PRODUCTION COORDINATOR: SEBA LOPEZ

COLOR: ALEJANDRO LESCANO

AUDIO: TWINS

CLIENTE: LAURA NAJLIS / PATRICIO BRUNO