Cinemark Hoyts: Robots by Geometry
- Location:
When we go to the movies it’s that moment where everything is good, we leave all the bad outside and connect with those around us and with our emotions that are pushed aside due to our daily routines. At the movies nothing interrupts us, we just let ourselves get carried away by the experience we are living that no other platform can match. The lights go out, we connect with the screen and nothing can get in the way.
That's how Geometry approached the campaign for Cinemark y Hoyts. It shows a robot going through the boredom of daily life in the big city - waking up, going to work, riding the bus home again. Until he goes for a date. At the movies, he experiences emotions and the robots suddenly turn human. All to the soundtrack of Judy Garland singing Danny Boy.
Credits
CLIENT: CINEMARK Y HOYTS
PRODUCT: INSTITUCIONAL
TITLE: ROBOT
AGENCY: GEOMETRY ARGENTINA
CEO: KARINA AIELLO
CCO: TONY WAISSMANN
ECD: CLAUDIO GIOVANELLI ZAIA
CREATIVE DIRECTORS: MARIA LUJAN DONAIRE / HERNAN DAMILANO
ART DIRECTOR: GASTON CANAVES
COPY: AGUSTIN ALBA
GENERAL ACCOUNT DIRECTOR: GEORGINA ROCCATAGLIATA
ACCOUNT DIRECTOR: AGOSTINA LUZZI
ACCOUNT EXECUTIVE: GABRIEL FAERMANN
PRODUCTION COMPANY: PRIMO
DIRECTORS: CLAN
DIRECTOR OF PHOTOGRAPHY: FRANCISCO HAUSER
EXECUTIVE PRODUCER: SOLEDAD PEREZ VEIGA
PRODUCER: ALEJO BUSTOS
EDIT: NATALIA LOIACANO
POSTPRODUCTION: RATIO VFX
PRODUCTION COORDINATOR: SEBA LOPEZ
COLOR: ALEJANDRO LESCANO
AUDIO: TWINS
CLIENTE: LAURA NAJLIS / PATRICIO BRUNO