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Haagen-Dazs: Don't Hold Back by Space

Agency: Space
Date: Jan 2021
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Häagen-Dazs has launched a new global creative campaign in partnership with the blockbuster movie Wonder Woman 1984, encouraging women with the call to arms: 'Don’t Hold Back'.

#DontHoldBack will celebrate Wonder Woman’s iconic 'Empower Pose', encouraging women to take and share their own versions of the pose. Messages and poses will be amplified by influencers and UGC, creating a ripple effect throughout the markets from the day of launch.

The wide-ranging global campaign supporting the partnership includes advertising across Häagen- Dazs Shops and cinemas (where open), social media, influencer, brand experiences, sampling, in- store, digital, OOH, and radio.