Doritos: Doritos Towel Bag by Gefen Team
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It's an issue we’re all familiar with: when eating Doritos, our hands get completely covered with stubborn Doritos crumbs - a condition widely known as ‘Dorito Fingers’. The most common ways to deal with ‘Dorito Fingers’ are wiping them dirty hands on various items, mostly jeans or couches.
Thankfully, Doritos Israel found the perfect solution for this very serious problem. The Doritos Towel Bag is made out of 100% terry towel cloth. It’s machine-washable, making it reusable and sustainable. The Towel Bag doesn’t replace the regular Doritos bag, but serves as a unique pouch that suits Doritos bags of various sizes.
Doritos has collaborated with BUG, the largest gaming retailer in Israel, for a limited early launch of the Doritos Towel Bag. The campaign, which heavily targets the Israeli gaming community, also includes a collaboration with leading Israeli gaming YouTubers.
Credits
Client: Strauss Frito Lay
Agency: Gefen Team
Product design: Ram Solell
Director: Asaf Asulin
