GE: What Matters

Client: GE
Date: Feb 2018
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GE debuts new corporate advertising designed to reinforce the company’s technological advancements and impact on the world in three key areas of aviation, healthcare and power. The campaign is called 'What Matters' and the idea is: “Technology is how we do things. People are why we do things.”

Four commercials, including a :60 anthem spot and three dedicated :30’s, will run during NBC’s broadcast of the Winter Olympic Games.


Client: GE

Title: “Anthem” “Home Tomorrow” “Homework” “3:00 Sharp”

Creative Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Senior Creative Director: Eric Goldstein

Creative Director: Fred Kovey

Head of Production: David Rolfe

Executive Producer: George Sholley

Producer: Jack Patrick

Music Producer: Rani Vaz

Senior Account Director: Peter McCallum

Account Director: Lindsey Cash

Account Manager: Jen Layton

Assistant Account Executive: Jordan Ji

Group Planning Director: Jessica Strode

Senior Planner: Ben Bass

Production Company: Smuggler

Executive Producer: Patrick Milling-Smith

Executive Producer: Brian Carmody

Executive Producer: Shannon Jones

Chief Operating Officer: Andrew Colon

Line Producer: Alex Waite

Director of Photography: Justin Brown

Director: Todd Field

Editorial: Rock Paper Scissors

Executive Producer: Eve Kornblum

Producer: Taylor Colbert

Editor: Adam Pertofsky

Assistant Editor: Marjorie Sacks

Visual Effects: A52

Producer: Stacy Kessler-Aungst

VFX Supervisor: Andres Barrios

Telecine: Company 3

Producer: Kevin Breheny

Colorist: Tim Masick

Music: Hook & Line

Mix: Sonic Union

Producer: Justine Cortale

Engineer: Michael Marinelli

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Letters of Empathy

Added 14 August 2018
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