GE: What Matters
- Location:
GE debuts new corporate advertising designed to reinforce the company’s technological advancements and impact on the world in three key areas of aviation, healthcare and power. The campaign is called 'What Matters' and the idea is: “Technology is how we do things. People are why we do things.”
Four commercials, including a :60 anthem spot and three dedicated :30’s, will run during NBC’s broadcast of the Winter Olympic Games.
Credits
Client: GE
Title: “Anthem” “Home Tomorrow” “Homework” “3:00 Sharp”
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Senior Creative Director: Eric Goldstein
Creative Director: Fred Kovey
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Music Producer: Rani Vaz
Senior Account Director: Peter McCallum
Account Director: Lindsey Cash
Account Manager: Jen Layton
Assistant Account Executive: Jordan Ji
Group Planning Director: Jessica Strode
Senior Planner: Ben Bass
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Shannon Jones
Chief Operating Officer: Andrew Colon
Line Producer: Alex Waite
Director of Photography: Justin Brown
Director: Todd Field
Editorial: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Visual Effects: A52
Producer: Stacy Kessler-Aungst
VFX Supervisor: Andres Barrios
Telecine: Company 3
Producer: Kevin Breheny
Colorist: Tim Masick
Music: Hook & Line
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli