Gatorade: The Greatest Never Settle

Gatorade has launched a powerful international campaign for 2021 titled 'The Greatest Never Settle,' highlighting the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness.

Anchored by a new film featuring the world’s best athletes across its most thrilling sports, including six-time Ballon d’Or winner Leo Messi, twenty-three-time Grand Slam tennis champion Serena Williams, 2019 Copa América winner and Manchester City forward Gabriel Jesus, Gatorade showcases how athletes push themselves to be better every minute of every day. The film documents a series of their iconic moments on the world’s biggest stages, showing their unquenchable thirst for greatness, with a selection of Messi and Jesus’ most memorable UEFA Champions League goals, and Williams’ legendary serve.

The campaign looks to motivate today’s athletes and encourage the belief that no matter how great you are today, there is always potential to be greater tomorrow, and settling can never be an option on your path to greatness.