Gatorade: Whatever Fuels You by Gatorade
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Gatorade is looking to inspire athletes to push themselves all across the world with its latest campaign featuring soccer superstar Lionel Messi.
‘Whatever Fuels You’ shines a light on the challenges athletes face in overcoming self-doubt to ensure confidence, and how a powerful, positive mindset wins.
Seven-time Ballon d’Or winner Lionel Messi will also star in a series of educational social videos that will be launching in the coming weeks.
On the pitch, Gatorade aims to provide equal opportunities for all players, with the return of the Gatorade grassroots 5v5 Football Tournament. Up-and-coming football talent across South and Central America, the Caribbean and Asia have the chance to participate in the brand’s 2022 five-a-side competition for young athletes.
