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Gatorade: Beat the Heat

Client: Gatorade
Date: Jul 2018
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Just in time for summer football practice, the Watt Brothers – J.J. (Houston), Derek (Los Angeles Chargers) and T.J. (Pittsburgh) – have a message for athletes about working out in the heat, teaming with Gatorade to educate athletes on the importance of hydration and heat safety.

In the first, the three brothers are seen looking down and trying to gauge a color of something, with Crayola accuracy. As the camera pulls back, they are seen walking away from a flushing urinal as they consult the fourth Watt, their father. He displays a urine color chart that shows the colors of proper to unhealthy hydration levels. While it’s informative, it’s also a bit grossly funny.

In a second, J.J. and Derek are training with tackling dummies as T.J. stumbles in looking disoriented. The other two brothers note that the sweats he’s wearing are too heavy for the heat, and they lecture him about dressing correctly for the weather. He comes back wearing a ridiculous striped shirt and shorts.

The PSAs are part of the 14th annual Gatorade ‘Beat the Heat’ program, which educates athletes across all sports about the importance of hydration during the hot, summer months.

Credits

Beat the Heat – The Watt Brothers

Client: Gatorade

Gatorade Communications

Director of Communications: Katie Montiel Vidaillet

Communications Manager: Ashley Lang

Associate Communications Manager: Katherine Perry

PR Agency: FleishmanHillard

Executive Producer/Writer: Adam Woullard

Executive Producer/Coordinator: Ted Maass

Media Relations: Jason Belenke, Meaghan Daly

Production Company: One Tree Forest Films

Executive Producer - Chad Cooper

Executive Producer - Abby Cooper

Director - Jaron Henrie-McCrea

Producer - Chris Kauten

Director of Photography - Chad Cooper

Assistant Director - Chris Kauten

Camera Operator - Chad Cooper

1st Assistant Camera - Chris Polmanski

2nd Assistant Camera - Corey Millikin

Gaffer - Mark Davis

Key Grip - Stephen Wester

Grip - Ryan Winnicki

Art Director - Lena Rush-Smith

Location Audio - Robert Aguilar

Key Production Assistant - Johnny Weichel

Production Assistant - George Bicknell

Media Agency: OMD/Resolution Media