Simba: For Grown Ups by The Garage Soho

Client: Simba
Date: Jul 2016
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The first ad features Simba’s Hybrid cutting-edge mattress being put to the test - against the backdrop of an alluring and seductive voiceover – with a series of mechanical kicks, rolls and punches, demonstrating its ability to adapt to the demands of life and sleep.


Creative Founder: Sir John Hegarty

Art Director: Rosy Thomas

Copywriter: Nick Welch

Additional Credits: Director: Barry Kimber

Executive Producer: Frances Royle

Producer: Jeremy Barnes

Production Manager: Agnes Szyperek

Assistant Producer: Toni Hambleton

DOP: Mike George

1st AD: Stephen Fylan

Producer: Pippa Halfnight, Frankie Elster

Editor: Suzy Davis

The Perfect Voiceovers by Edelman

Added 28 February 2020
Agency: Edelman
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Holiday Lab by WPP AUNZ

Added 28 February 2020
Agency: WPP AUNZ
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