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Imogen Watson

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Alessandro Manfredi

executive vice president

Simba: For Grown Ups by The Garage Soho

Client: Simba
Date: Jul 2016
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The first ad features Simba’s Hybrid cutting-edge mattress being put to the test - against the backdrop of an alluring and seductive voiceover – with a series of mechanical kicks, rolls and punches, demonstrating its ability to adapt to the demands of life and sleep.


Creative Founder: Sir John Hegarty

Art Director: Rosy Thomas

Copywriter: Nick Welch

Additional Credits: Director: Barry Kimber

Executive Producer: Frances Royle

Producer: Jeremy Barnes

Production Manager: Agnes Szyperek

Assistant Producer: Toni Hambleton

DOP: Mike George

1st AD: Stephen Fylan

Producer: Pippa Halfnight, Frankie Elster

Editor: Suzy Davis