The Drum Awards for Marketing - Extended Deadline

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Client: Gap
Date: Oct 2021
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This holiday season, Gap has joined forces with global pop superstar Katy Perry to highlight the importance of love, kindness, and acceptance with its new campaign 'All Together Now'. Perry's remix of a Beatles classic 'All You Need is Love' sets the optimistic tone for the festive campaign.

Devised by Gap global creative director Len Peltier and renowned American filmmaker Mark Romanek, the Christmas spot amplifies the power of music and storytelling to convey a sense of joy that brings people together.

Credits

Client: Gap

Film Director: Mark Romanek

Creative Director: Len Peltier

Photography for 'All You Need is Love' single: Jamie Stuart