Redbox: leaderboard-bottom-1 by Fusion92
- Location:
Chicago-based Fusion92, an independent marketing innovation agency, has launched Redbox’s first-ever national campaign consisting of two spots: 'Prehensile Feet' and 'Date Night.'
The campaign is the agency’s kickoff engagement with the entertainment company, and the agency’s first broadcast work under the creative leadership of executive creative director, Josh Hurley.
Fusion92 tapped award-winning director Dave Laden of Hungry Man Productions to shoot both spots.
The first spot introduces viewers to Yaki, an entirely regular man who gets incredible joy, and a lot more “all,” from Redbox’s entertainment offerings by way of having feet that work like hands.
The second spot introduces viewers to couple Kristen and Todd. For some couples, getting hitched was their smartest decision. For Kristen, renting with Redbox reigns supreme. After all, with the brand’s variety and value, what could be smarter than that?
The campaign was further supported in social through strategic responses with fun memes and gifs available for download on giphy.com.
Credits
Brand: Redbox
CMO: Ash ElDifrawi
VP of Marketing: Fred Ehle
Director of Brand and Product Marketing: Maura Grey
Director of Creative Services: Durriya Gunja
Agency: Fusion92
Executive Creative Director: Josh Hurley
SVP, Agency Services: John Geletka
Creative Director: Eric Wolinsky
Copywriters: Kyle Gunby, JK Lyons, Ron Lazzeretti, Cayne Collier, Megan Kellie
Art Director: Laura Clesse
Executive Producer: Anwar Khuri
Senior Integrated Producer: Andrea Horn
Production Business Manager: Adele M. Green
CEO: Matt Murphy
President: Doug Dome
SVP, Client Services: Mark Skroch
Account Director: McKenzie Closen
Production Company: Hungry Man
Director: Dave Laden
Producer: Caleb Dewart
Director Of Photography: Ava Berkofsky
Production Designer: Zach Matthews
Editor: Adam Parker
Executive Producers: Caleb Dewart, Kevin Byrne, Mino Jarjura
Post Production/Vfx/Finishing: Carbon Vfx
Lead Flame Artist: Michael Sarabia
Flame Artist- Michael C. Anderson
Flame Artist: Chris Wiseman
Flame Artist: Kieran Walsh
Flame Artist: Peter Mayor
Flame Assistant: Steven Wind
Colorist: Julien Biard
Producer: Lauryn Grimando
Executive Producer: Phil Linturn
Post Production Sound: NoiseFloor LTD
Mixer: Jamie Vanadia
Audio Assistant: Victoria Salazar
Sound Producer: Katie Waters
Music Company: See Music
Composer: Andrew Ecklund
