Ubisoft: Classroom 101 by Funworks

Agency: Funworks
Client: Ubisoft
Date: Jun 2019
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Funworks enlisted comedic actors Jon Glaser (Girls, Parks and Recreation) and Beth Dover (Orange is the New Black) to announce the launch of the video game Watch Dogs: Legion from Ubisoft.

The game itself is innovative in the gaming space because all of the almost nine million characters are playable. To highlight this fact, Ubisoft employed an different marketing approach – instead of game footage, they went with creative storytelling.

The story unpacks all of Watch Dogs Legion’s newest features, including the nine million playable characters. At the start of the five-minute film, Glaser’s professor character charges into the lecture hall and hilariously prepares his class for the tech’s enormity by tossing out diapers for all of them to wear, because, as he states, “when I tell you about this game, you are going to shit your pants.”

The class then goes through an awkward exchange about how the game works, with dialogue between the class suck-up (a spot-on Dover), along with the class know-it-all and class stoner-doofus. The exchanges, which get steamy between Glaser and Dover, are amusingly cringe-worthy. As the class stoner describes his gaming tale of stealing a double-decker bus, getting wedged into an alley and accidentally blowing up the bus and killing his character, the humor builds to a crescendo.

Credits

Client: Ubisoft

Agency: Funworks

CD: Craig Mangan

EP: Ashley Henderson

Art Director: Brian Fink

Copywriter: Ray Hobbs

Prod Co: Corner Shop

Director: Peter Martin

DOP: Corey Walter

Producer: Jay Shapiro

Editorial: Hutch Co.

Editor: Jim Hutchins

Producer: Jane Hutchins

VFX Studio: Hutch Co.

VFX Artist: Austin Hickman-Fain

Producer: Jane Hutchins

Color: CO3

Colorist: Sean Coleman

Sound: One Union

Engineer: Eben Carr

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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