Raley's: Food for Families by Funworks
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Proudly family-owned, Raley's Markets has a long history of helping its local communities through a wide range of programs, from afterschool food literacy classes to local farmer initiatives.
Now, just in time for the holiday season, the grocery store presents a reminder that the best gifts are the ones that help others. Demonstrating its commitment to giving back through its non-profit, Food For Families, Raley’s tapped creative agency Funworks for a new video campaign brimming with heart and compassion, highlighting what it means to donate to Food For Families and how the dollars help local neighbors in need.
Credits
Client: Raley’s
Campaign: Food For Families
Spot Title: Food For Families
Launch Date: November 1, 2019
Agency: Funworks
Chief Creativity Architect: Kenny White
Chief Creative Officer: Craig Mangan
Strategist: Devin McNulty
Copywriter: Kevin Turner
Art Director: Jiangxi Tan
Producer: Heather Schumacher
Account Director: Claire Crozier
Account Manager: Jodi Naglie
Production Company: Little Moving Pictures
Producer: Jeremy Summer
Directors: Justin Plummer and Martin Strauss
DP: Spenser Nottage
Editor: Nathan Petty
Music: “Slow Mover” Louise Aleniuse and Ben Kaniewski