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Raley's: Food for Families by Funworks

Agency: Funworks
Client: Raley's
Date: Nov 2019
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Proudly family-owned, Raley's Markets has a long history of helping its local communities through a wide range of programs, from afterschool food literacy classes to local farmer initiatives.

Now, just in time for the holiday season, the grocery store presents a reminder that the best gifts are the ones that help others. Demonstrating its commitment to giving back through its non-profit, Food For Families, Raley’s tapped creative agency Funworks for a new video campaign brimming with heart and compassion, highlighting what it means to donate to Food For Families and how the dollars help local neighbors in need.


Client: Raley’s

Campaign: Food For Families

Spot Title: Food For Families

Launch Date: November 1, 2019

Agency: Funworks

Chief Creativity Architect: Kenny White

Chief Creative Officer: Craig Mangan

Strategist: Devin McNulty

Copywriter: Kevin Turner

Art Director: Jiangxi Tan

Producer: Heather Schumacher

Account Director: Claire Crozier

Account Manager: Jodi Naglie

Production Company: Little Moving Pictures

Producer: Jeremy Summer

Directors: Justin Plummer and Martin Strauss

DP: Spenser Nottage

Editor: Nathan Petty

Music: “Slow Mover” Louise Aleniuse and Ben Kaniewski

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