Female founded and run, SF-based Hint Water has plowed through the sea of large CPG water brands to become one of the fastest growing private water companies and the unofficial water of Silicon Valley.
The unsweetened flavored water brand will air its FIRST-EVER Super Bowl commercial during halftime this year. Coming off Hint's best year ever and with Hint’s home team in the big game, founder and chief exeutive officer, Kara Goldin, knew it was the right time to jump into the spectacle of the Super Bowl and share the brand with the super fans.
The 30-second spot, which was created by Oakland-based Funworks, features a pie-eating contest that turns into a hands-on taste test where two rivals marvel at the authentic taste of their flavored waters before comparing it to the real thing. Ultimately licking fruit filling off each other’s faces, Hint Water fans can’t believe their drink tastes more like real fruit than actual fruit does.
Agency: Oakland-based Funworks
Director: Peter Martin
Production Company: The Cornershop
Chief Creative Officer: Craig Mangan
Chief Creativity Architect: Kenny White
Creative Director: Jack Woodworth
Creative Director: Quentin Shuldiner
Art Director: Maggie Bradshaw
Executive Producer: Ashley Henderson
Producer: Ben Evangelista
Senior Account Director: Claire Crozier
Account Manager: Jodi Naglie