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Hint Water: Pie Eating Contest by Funworks

Agency: Funworks
Client: Hint Water
Date: Jan 2020
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Female founded and run, SF-based Hint Water has plowed through the sea of large CPG water brands to become one of the fastest growing private water companies and the unofficial water of Silicon Valley.

The unsweetened flavored water brand will air its FIRST-EVER Super Bowl commercial during halftime this year. Coming off Hint's best year ever and with Hint’s home team in the big game, founder and chief exeutive officer, Kara Goldin, knew it was the right time to jump into the spectacle of the Super Bowl and share the brand with the super fans.

The 30-second spot, which was created by Oakland-based Funworks, features a pie-eating contest that turns into a hands-on taste test where two rivals marvel at the authentic taste of their flavored waters before comparing it to the real thing. Ultimately licking fruit filling off each other’s faces, Hint Water fans can’t believe their drink tastes more like real fruit than actual fruit does.

Credits

Agency: Oakland-based Funworks

Director: Peter Martin

Production Company: The Cornershop

Chief Creative Officer: Craig Mangan

Chief Creativity Architect: Kenny White

Creative Director: Jack Woodworth

Creative Director: Quentin Shuldiner

Art Director: Maggie Bradshaw

Executive Producer: Ashley Henderson

Producer: Ben Evangelista

Senior Account Director: Claire Crozier

Account Manager: Jodi Naglie

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