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Ending HIV, a community-focused behaviour change programme run by the New Zealand AIDS Foundation (NZAF) has launched a campaign encouraging gay man to drop their load.

The campaign aims to communicate the message that people living with HIV, who have an undetectable viral load for more than six months, cannot transmit HIV to sexual partners – even if condoms aren’t being used.


New Zealand AIDS Foundation (Ending HIV)

Michael Shaw, Marketing Manager

Anthony Walton, Marketing and Communications Lead

Trak Gray: Marketing Specialist

Production Company: Chillbox

Director: Gabriel Lunte

Agency: Frost*Collective

Media Agency: Mediacom