Frito-Lay: 'Twas the Night Before Kickoff
Frito Lay had gone Dickensian this Super Bowl, with 'Twas the Night Before Kickoff.' It stars two former New England Patriots greats, Tom Brady and Rob Gronkowski, alongside Dallas Cowboys' Dak Prescott and Ezekiel Elliott.
Narrated by 'Beast Mode' the former Seattle Seahawks and Oakland Raiders running back Marshawn Lynch, the commercial follows the NFL stars as they eagerly anticipate this years Super Bowl. It was created in-house.