The Drum Awards for Marketing - Entry Deadline

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Agency: Frito-Lay
Client: Frito-Lay
Date: Feb 2022
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Anchorman actors Seth Rogen and Paul Rudd have teased fans with a very short clip to promote their upcoming Super Bowl spot for Lay’s.

In the 15-second snippet, viewers see the comedians in a car directly in front of a blue screen donning fashionable headwear and, of course, holding a bag of chips.

Seemingly confused, Rogen turns to Rudd and asks: ’What are we doing?’ To which the Knocked-Up actor replies: ’A teaser’. This bewilders the Canadian actor even more and he states that it is somewhat ridiculous to tease a commercial in the same way you would a movie.