Black Button Books: advert-body-2 by Friends\TBWA Bucharest
- Location:
A new campaign for Black Button Books by Friends\TBWA Bucharest, is based on the insight that people don't realize how much they actually read online everyday - and how much of that is worthless.
Mainstream readers are often discouraged by the size of large books. But by confronting them with a truth about social media, the campaign hopes to spark awareness and make them read something better, at least from time to time.
Credits
Advertised brand: Black Button Books
Advert titles: Hashtag Compendium, Tweets, Big Book of Faces
Media: Outdoor, Web Film
Advertising Agency: Friends\TBWA Bucharest
Sorin Tranca - Simplification Officer - Friends\TBWA Bucharest
Eugen Suman - Executive Creative Director - Friends\TBWA Bucharest
Ioana Teodorescu - Client Service Director - Friends\TBWA Bucharest
Alina Buzatu - Head of Strategy - Friends\TBWA Bucharest
Paul Nedelcu - Senior Art Director - Friends\TBWA Bucharest
Theo Nistor - Art Director - Friends\TBWA Bucharest
Teo Chiripuci - Copywriter - Friends\TBWA Bucharest
Fesus Barna - Illustrator - Friends\TBWA Bucharest
Adriana Vasile - Jr. Strategic Planner - Friends\TBWA Bucharest
Photographer: Almost Ready Productions
Production: Blind Cat Production / Avanpost
Vlad Gliga - Director - Blind Cat Production
Mircea Cioban - Producer - Blind Cat Production