Fridays for Future: Our House in on Fire
For Earth Day, Greta Thunberg’s Climate Organization Fridays For Future launches 'Our House is on Fire', by Los Angeles-based Creative Agency FF.
As the world stays home to stop the spread of coronavirus, we have seen a temporary decrease in carbon emissions. Meanwhile, government agencies seeking to quickly jump-start the economy will work to further reduce regulations, clearing the way for polluters to destroy the delicate balance of the Earth. Scientists have long voiced concerns that climate change does not just impact the environment, but also our health by increasing rates of infectious disease. Until we address the issue of climate change on a global scale — we’ll be facing new and more damaging pandemics for years to come.
According to the IPCC (Intergovernmental Panel on Climate Change), we are less than 12 years away from not being able to undo our mistakes. In that time, unprecedented changes in all aspects of society need to take place, including a reduction of our CO2 emissions by at least 50%.
This new spot by LA based creative agency FF (founded by Fred & Farid) portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house.