London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020.
Free the Birds updated the FFS logo and introduced a new, premium aesthetic using a distinctive white geometric pattern on a pastel colour palette, enhanced by an accent of a darker, richer colour. A new tagline, “Beauty should be effortless,” reflects the brand’s ethos: to make beauty routines and purchases easier through a subscription service delivering quality products.
Agency: Free The Birds
Partner & Communications Director: Paul Domenet
Partner & Creative Director: Nick Vaus
Design Director: Matt Gilpin
Designer: Katie Harbord
Account Director: Emily Mills