Date: Sep 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
35 votes

Free The Birds, a brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a 'day off' by choosing plant-based foods for a change.

Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations created to share on social media. Each has a humorous bio, including their favourite past time, and they all encourage people to ‘give them a day off’.

Credits

Paul Domenet, Communications Creative Director, Free The Birds

Nick Vaus, Creative Director, Free The Birds

Sara Jones, Client Services Director, Free The Birds

Seila Sarramian, Design Director, Free The Birds

Amber Barrow, Account Director, Free The Birds

Julia Callaby, Designer, Free The Birds