Compassion in World Farming: advert-body-1 by Free The Birds
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Free The Birds, a brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a 'day off' by choosing plant-based foods for a change.
Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations created to share on social media. Each has a humorous bio, including their favourite past time, and they all encourage people to ‘give them a day off’.
Credits
Paul Domenet, Communications Creative Director, Free The Birds
Nick Vaus, Creative Director, Free The Birds
Sara Jones, Client Services Director, Free The Birds
Seila Sarramian, Design Director, Free The Birds
Amber Barrow, Account Director, Free The Birds
Julia Callaby, Designer, Free The Birds