Webtoon: Freaking Romance by Fred & Farid

Client: Webtoon
Date: Aug 2020
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Webtoon has joined forces with Fred & Farid Los Angeles to take awareness of the service to new heights within the US.

In the process of diving into the webcomics, the agency realized Webtoon’s stories have the power to keep people glued to their screen.

During the quarantine Fred & Farid Los Angeles and the production company, Ways & Means, created a quarantine-adapted virtual “set” and “video village” which allowed clients, agency, crew, and talent to stay in constant communication throughout the whole process – from PPM to filming.


Agency: Fred & Farid Los Angeles


Title of ad: “Quarantine Series: Freaking Romance”

CEO: Ken Kim

Head of Marketing: Philip Ser

David Lee: Head of Content

Marketing: Erica Kim

Marketing: Crystal Chan

Chief Creative Officers: Fred & Farid

Creative Director: Chelsea Steiger

Writer: Hilary Smith

Art Director: Jocelyn Lam

Business Director: Nathan Smith

Agency Executive Producer: Amanda Van Caneghem

Agency Integrated Producer: Andy Caramanzana

Business Affairs: Jesse Sinkiewicz

Production Company: Ways & Means

Executive Producers: Lana Kim, Jett Steiger

Head of Production: Lauren Skillen

Director / DP: Kevin Phillips

Producer: Brandon Robinson

1st Assistant Director: Chad Nicholson

1st Assistant Camera: Matthew Sanderson

Remote Technical Supervisor: Dan Skinner

Production Designer: Ashley Fenton

Location Sound: Colin Alexander

Script Supervisor: Martha Dame Cary

Talent Support: Sharif Shawkat

Editor: Sean Leonard

Color: Arsenal Creative

Colorist: Derek Hansen

Sound Design: Colin Alexander

Composer: Ali Helnwein

VFX: Stephen Pagano

Place of the shoot: Los Angeles (In the Talent’s home)

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