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Diesel: The Responsive Lookbook by FRED & FARID Shanghai

Client: Diesel
Date: Jul 2016
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Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are.

To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look book.

Taking this online, it’s agency FRED & FARID Shanghai created an experience whereby the contortionist adapts in shape to however the browser is changed.


Agency: FRED & FARID Shanghai

Client: Diesel

Title of Ad: The Responsive Lookbook

Chief Creative Officers : Fred & Farid

Brand Supervisors: Christophe Archaimbault, Tracy Wang

Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier

Creative Director: Laurent Leccia

Copywriter: Nix Xiong

Art Director: Laurent Leccia

Agency Producer: Juni Zhu