Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are.
To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look book.
Taking this online, it’s agency FRED & FARID Shanghai created an experience whereby the contortionist adapts in shape to however the browser is changed.
Agency: FRED & FARID Shanghai
Title of Ad: The Responsive Lookbook
Chief Creative Officers : Fred & Farid
Brand Supervisors: Christophe Archaimbault, Tracy Wang
Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu