Hewlett-Packard: advert-body-1 by Fred & Farid New York
- Location:
HP is launching Reinvent Mindsets, a video series designed to show exactly what unconscious bias looks like and how it comes to pass. The first in the series goes live today and offers a glimpse into the hiring challenges faced by African Americans. Future scenarios will look at other under-represented groups such as women and LGBTQ groups. The message is is simple: HP is hiring and talent is the only criteria.
Credits
Creative Director: Laurent Leccia
Brand supervisors: Antonio Lucio, Karen Kahn, Lesley Slaton Brown, Tom Suiter
Agency Supervisors: Fred & Farid, Francois Grouiller, Lisa Rosario, Amanda Hellman
Art Director: Jessie Bowers, Jon Barco
Executive Producers (agency): Erik Iversen, Damon Webster
Production company: The Devil You Know
Producer: Don Block
Director: NAN
DOPs: Matt Batchelor
Editor: Micah Scarpelli/ Uppercut NYC
Music: Storefront/APM
Post-production: Uppercut NYC
Mix: Heard City
