Fridays for Future: The Denial by Fred & Farid

For decades now, climate activists and scientists have highlighted the dangerous effects of global warming on the earth. These effects impact everyone and are most devastating to our most vulnerable: the poorest and younger generations.

Since it was launched in 2008 by Greta Thunberg, Fridays for Future has represented GenZ activists everywhere. Its mission is to point to the science, and call for those in power to take the facts seriously, and act accordingly.

Nevertheless, leaders are still not doing enough to limit warming. They’re not even close to solving the problem.

On the anniversary of the Global Climate Strike, one of the most iconic dates in the climate fight, one of the chapters of Greta Thunberg’s Climate Movement Fridays For Future (fridaysforfuture.org) unveils 'The Denial' - a new spot by Fred & Farid Los Angeles produced by ‘dream’.

The spot illustrates our denial about the climate crisis with a metaphor: running into a wall. It is literally what we are doing today when it comes to climate change.