sloggi: Granny Got Pants by MullenLowe

Agency: MullenLowe
Client: sloggi
Date: Sep 2019
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Colette Zacca, who found fame at Notting Hill Carnival earlier this month after busting some moves in front of thousands of revellers, is back.

The original ‘Dancing Granny’, whose moves went viral a couple of weeks ago, was snapped up by comfy underwear brand sloggi to be part of its 40th anniversary celebrations after her video went viral.

Now, she has been given the lead role in sloggi’s new online ad, starring in a remake of 90s smash hit Baby Got Back to launch a brand-new revamp of the brand’s bestselling ‘79’ Maxi Cut underwear. In the video, Colette raps about why being comfortable is the new cool.

Credits

Agency: MullenLowe

Client: Sloggi

Production Company: Odelay Films

Director: Peter Lee Scott

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Added 17 September 2019
Agency: Portas
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